The Authorities & Laws
Understanding the hierarchy of government bodies and the legal foundation is the first step to compliance in China's game industry.
NPPA
National Press and Publication Administration
The supreme authority for video games in China. They are responsible for the final review and approval of all games (ISBN issuance). Without their stamp of approval, no game can be legally published or monetized.
Ministry of Industry and Information Technology
Regulates the internet infrastructure and service providers.
Issuing ICP Licenses (Internet Content Provider) required for operating any commercial website or game server.
Cyberspace Administration of China
The central internet censor and regulator for online content.
Enforcing data security, personal information protection, and content censorship guidelines.
State Administration for Market Regulation
Regulates advertising and consumer protection in the gaming industry.
Enforces advertising compliance, prohibits misleading promotions, and protects consumer rights in game monetization.