Content Compliance
Content Review Standards
China has strict content regulations. What works in the West may be prohibited here. Detailed knowledge of these red lines is essential.
Core Principle
Games must not violate the Constitution, endanger national unity, sovereignty, or territorial integrity, or harm social morality and national cultural traditions.
Prohibited Content Checklist
Political & National Security
- Opposing basic principles of the Constitution.
- Endangering national unity, sovereignty, or territorial integrity (e.g., incorrect maps of China).
- Distorting historical facts or disparaging the government/military.
- Promoting separatism or religious extremism.
Violence & Gore
- No Blood: Any color of blood (red, green, black) is generally prohibited.
- No corpses or skeletons. Dead bodies should fade away quickly.
- No torture, dismemberment, or excessive cruelty.
Social & Moral
- No pornography, nudity, or sexual suggestiveness.
- No gambling content (simulated gambling is highly restricted).
- No promotion of drug use or criminal activities.
- No content that violates social morality or insults others.
Specific Feature Requirements
Loot Box (Gacha) Regulations
Probability Disclosure
Exact drop rates must be published (e.g., on the official website or in-game).
Daily Limits
Strict limits on the number of boxes a player can open per day.
True Randomness Verification
"Pity timers" (guaranteed drops) are encouraged to ensure fairness.
Visual Examples
See before/after examples of how games modify content for the Chinese market.
Before:Red blood splatters on screen when hit.
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After:Green/Black flashes or no visual effect.
Did You Know?
Even "time travel" plots in historical games are often scrutinized to ensure they don't "disrespect history".