Comprehensive Knowledge Base
Everything you need to know about publishing games in China, structured for clarity.
Regulatory Framework
Understand the key authorities (NPPA, MIIT) and the legal landscape governing the industry.
License Application
Step-by-step guide to obtaining the ISBN (Game License) for domestic and imported games.
Content Review
Detailed checklist of prohibited content and cultural requirements to pass censorship.
Minor Protection
Implementation guide for Anti-Addiction systems, real-name verification, and payment limits.
Why Enter the Chinese Market?
Despite strict regulations, China remains the world's most lucrative gaming market. Understanding the rules is the first step to unlocking this massive potential.
Massive User Base
Over 660 million gamers, more than the entire population of North America.
High Revenue Potential
Generating over $45 billion annually, accounting for ~25% of the global market.
Mobile First
The world's most advanced mobile gaming ecosystem with high user engagement.
Regulatory Compliance is Key
Success in China starts with following the rules.